PT Sumaco Wahana Utama is a 100% local Indonesian company.
Mainstream business consists of agriculture, international trading and brand management.
Agriculture:
With decades of experience and knowledge in producing green tea in Taiwan, the company create its own brand name of Teh 63 for more than 20 years and a lot of widely accepted products have been introduced to the markets.
International trade:
The green tea products are now widely distributed both domestically and internationally. Export
markets include Europe and Asia.
Brand Management:
As the group gets more and more international exposure through its export sales, the management decided to diversify its business to other sectors, including luxury goods, property and other stationary products. Currently, brands under the group includes:
MONTBLANC, Germany
TIFFANY&Co., USA
SENATOR, Germany
MCM, Korea
Teh 63, Indonesia
Mainstream business consists of agriculture, international trading and brand management.
Agriculture:
With decades of experience and knowledge in producing green tea in Taiwan, the company create its own brand name of Teh 63 for more than 20 years and a lot of widely accepted products have been introduced to the markets.
International trade:
The green tea products are now widely distributed both domestically and internationally. Export
markets include Europe and Asia.
Brand Management:
As the group gets more and more international exposure through its export sales, the management decided to diversify its business to other sectors, including luxury goods, property and other stationary products. Currently, brands under the group includes:
MONTBLANC, Germany
TIFFANY&Co., USA
SENATOR, Germany
MCM, Korea
Teh 63, Indonesia
COMPANY VISION
In this world with ever-changing environment and increasing rate of information flow, the group realizes a lot of new opportunities will be sooner or later be discovered and shared among markets. For example, new technologies, new brands, re-discovery of traditional brands, etc..
Therefore, the group decided to widen its coverage in luxury industry by introducing new and quality brands into Indonesia.
As Indonesia market is growing and maturing, consumers are also more knowledgeable and demanding towards the goods they purchase and long to own. Local consumer behaviors are also supported by:
•Steady growth of economy.
•Increasing income of middle class or “new money” in local terms
•Higher demand for quality lifestyle and products
In conclusion, we feel that now is the best opportunity to have world class brands come to Indonesia to capitalize on this growing market. With our already successful brand management experience, and with excellent support from Principles, we believe that success will not be too hard to achieve.
In this world with ever-changing environment and increasing rate of information flow, the group realizes a lot of new opportunities will be sooner or later be discovered and shared among markets. For example, new technologies, new brands, re-discovery of traditional brands, etc..
Therefore, the group decided to widen its coverage in luxury industry by introducing new and quality brands into Indonesia.
As Indonesia market is growing and maturing, consumers are also more knowledgeable and demanding towards the goods they purchase and long to own. Local consumer behaviors are also supported by:
•Steady growth of economy.
•Increasing income of middle class or “new money” in local terms
•Higher demand for quality lifestyle and products
In conclusion, we feel that now is the best opportunity to have world class brands come to Indonesia to capitalize on this growing market. With our already successful brand management experience, and with excellent support from Principles, we believe that success will not be too hard to achieve.